Facebook Promote Page Ad
Brief: Increase Likes for Stormhoek's Facebook Page.
Plan: Appeal to an audience who enjoys life's simple pleasures such as sharing a no-fuss, easy drinking wine with friends and loved ones.
Copy: Stormhoek Wines -- Where good times reign, adventures start and friends get together. Like our page.
Brief: Write copy for Silverback's New Year's themed newsletter.
Elements to Include: Promote Latest Blog Post; Show a Selection of Products on Offer.
Plan: Inspire road cyclists and mountain bikers to do great things in 2015.
A5 Newspaper Ad
Brief: Make people aware of Kathea's wide range of products and solutions.
Plan: Play on people's need for audio & video products that exceed expectations.
Copy: SOUND & VIDEO SOLUTIONS FOR EVERYONE from audiophiles and fitness fanatics to business owners in need of video and voice conferencing packages.
ABOVE: Company Features & Benefits
Brief: Refine value proposition & summarise main features & benefits of company to provide business overview.
Plan: Tell people what the company does, how they do it and why people should consider them.
BELOW: Company Services Process
Brief: Explain how the company creates travel solutions for customers/businesses and why it's beneficial.
Plan: Explain the process clearly and concisely while highlighting benefits to prospective clients.
ABOVE: Facebook Carousel
Brief: Promote Weylandts' Kitchen Homeware with a Carousel Ad that links to the website.
Plan: Show beautiful, popular products and tell people how they can use them.
Text: Create, serve and dine in style with unique diningware, tableware and glassware.
Product Descriptions: Use limited characters provided to describe product (use, characteristics, etc.).
BELOW: Facebook Carousel Ad
Brief: Promote Weylandts' Bedroom Homeware with a Carousel Ad that links to the website..
Plan: Show beautiful, popular products and tell people how they can use them.Product
Text: Set the scene for lasting blissful slumber with irresistible materials and bold elements.
Product Descriptions: Use limited characters provided to describe product (materials used, colour, etc.).
Clicks to Website Ads
Brief: Use a Facebook ad to encourage people to view Weylandts tables on their website.
Plan: While keeping brand tone and language in mind, write an enticing CTA (call to action) that wil convince people to explore the Weylandts table range.
Text: Explore exquisitely crafted tables.
Link Title: Find the Table for You
Link Description: From clean-lined and geometric to rustic and organic creations. Discover our table ranges.
SEO Blog Post
Brief: Come up with a topic related to storage; do the required research; provide useful information to readers; optimise content for search engines.
Plan: Identify a human truth (messy garages) that is relevant to the brand (a provider of storage solutions) and offer people useful information that can improve their lives.
VW Print Ads
Brief: The VW Beetle has just launced. Create two print advertistements that promote brand and product awareness.
Plan: Use obvious truths about the Beetle in a personified manner to firstly educate people about the new product and secondly create brand affection.
Brief: Use the Cricket World Cup as a tactical marketing opportunity to get in touch with both prospective and
previous customers by providing relevant event
information while also promoting a current car special .
Plan: Prepare people for the Cricket World Cup by providing (a) a summary of the event as a whole and (b) basic details for the first two games.
Simple, concise and useful.
The Architecture Issue
Brief: Use the interview answers provided and do independent research to create and craft content for the third issue of the Weylandts Tastemakers Journal.
Featured Page: Tastes to Be Shared (discover what Prague and Vegas have to offer in terms of architecture).
Plan: Present the highlights of the Tastemakers' chosen cities in a succinct, appealing way.
Monthly Blog Post
Brief: Write two blog posts each month related to interior solutions.
Plan: Write a blog post to share useful kitchen storage solutions (related to services and/or products that the client has to offer) to help improve people's lives.
Brief: Write summaries for varies event planning services.
Plan: Use the limited space provided to convey the features and benefits of event services in a meaningful way that highlights the company's passion and expertise.