A scrumptious-looking biscotti with your tea at the hairdresser, or
A massive, crispy onion ring with your burger (even though it wasn't on the menu)?
Kind of special, right? Well, I certainly do.
These gestures, however simple or recycled, came from a special place. Someone consciously decided to enhance your experience with their product or brand. Not because they had to, but likely because they cared—about their...
Words are amazing. They empower us to inform, delight and intrigue our audiences. You can use words to
Tell a story
Give valuable advice
Convey the benefits of your offer
Win over and retain new clients and consumers
Still, we need to remember that all written communication—online or offline—delivers an indirect message about the writer, the company or the brand. In other words, the way we use language can influence the way the recipient consumes and digests our message.
It's a regular work day. You clock in, make some coffee and start "playing" the keyboard. During the course of your day (when you're not in meetings) you are most probably exposed to a variety of media – blog posts, emails, newsletters, social media posts and text messages – all showering you with information. Perhaps you're even involved in writing, designing or programming some of these for your company or clients.
The point I'm trying to make, is that most of us are constantly using language in a professio...
The effort it takes to stay up to date with marketing trends, digital innovations and "best-practices" can be overwhelming, confusing or just plain annoying.
I mean, all you really want to do is keep on giving your customers or clients what they want. The problem is, their needs and desires keep changing and your message or offering simply gets lost along the way.
So, how are you supposed to get their attention back – and keep it? Well, you can make a prediction or take an educated guess... or you can hit pause...