August 5, 2016

by Natascha Strauss

Question: How do you feel when you notice

  • Foam art in a takeaway coffee from a new spot,

  • A scrumptious-looking biscotti with your tea at the hairdresser, or

  • A massive, crispy onion ring with your burger (even though it wasn't on the menu)? 


Kind of special, right? Well, I certainly do.

These gestures, however simple or recycled, came from a special place. Someone consciously decided to enhance your experience with their product or brand. Not because they had to, but likely because they cared—about their...

July 14, 2016

by Natascha Strauss

Words are amazing. They empower us to inform, delight and intrigue our audiences. You can use words to

  • Tell a story

  • Give valuable advice

  • Convey the benefits of your offer

  • Win over and retain new clients and consumers 

Still, we need to remember that all written communication—online or offline—delivers an indirect message about the writer, the company or the brand. In other words, the way we use language can influence the way the recipient consumes and digests our message.

You can add some spice, dress i...

July 11, 2016

by Natascha Strauss

It's a regular work day. You clock in, make some coffee and start "playing" the keyboard. During the course of your day (when you're not in meetings) you are most probably exposed to a variety of media – blog posts, emails, newsletters, social media posts and text messages – all showering you with information. Perhaps you're even involved in writing, designing or programming some of these for your company or clients.

The point I'm trying to make, is that most of us are constantly using language in a professio...

May 23, 2016

by Natascha Strauss


This blog post is dedicated to everyone who believed in me and supported me in my first (almost) three months of freelancing. What an incredible journey it has been!

 

From the bottom of my grateful heart: Thank You.

 

A Little Background

 

On 1 March 2016, armed with an introduction email in English and Afrikaans, I started reaching out to family, friends, former colleagues and acquaintances.

 

One thing led to another and by 8 March I had my first short-term contract at an awesome agency – I'm actually still there two day...

March 17, 2016

by Natascha Strauss

Your time is valuable. You know it and I agree. So, I will keep this one short.

 

The Things We Do

 

On average, we have about eight hours a day to get things done. Work things.

 

That leaves very little time for life things.

 

The thing is, "work things" do not always include sales prospecting, follow-ups, being innovative and nurturing (for now) loyal consumers.

 

It's Time to Be Honest

 

Ask yourself the following two questions:

 

1. Do you have the time to craft blog posts, proofread documents, write engaging newsletters or mak...

February 19, 2016

by Natascha Strauss

 

 

Problem

 

The effort it takes to stay up to date with marketing trends, digital innovations and "best-practices" can be overwhelming, confusing or just plain annoying. 

 

I mean, all you really want to do is keep on giving your customers or clients what they want. The problem is, their needs and desires keep changing and your message or offering simply gets lost along the way.

 

So, how are you supposed to get their attention back – and keep it? Well, you can make a prediction or take an educated guess... or you can hit pause...

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